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A great strategy is about rearranging dots
I spent a long time in the marketing space. And several years as a strategist. One catchphrase you always hear is, “Great strategy is...
Brad
5 days ago2 min read


The Cayman Islands Tariff
One question I often get is why your boat is registered in the Cayman Islands (C.I.). This is a decision that a new boat owner needs to...
Brad
Apr 53 min read


The best defence is an optimist offense
As I continue to make my way slowly north, I realize that the journey is the point, not the destination. I have lots of time to reflect...
Brad
Mar 262 min read


The resilience it takes to start again
As we left Grenada behind sailing north, we stopped at Union Island. One of the things about sailing is that you are constantly checking...
Brad
Mar 132 min read


Getting out of the marina is the hardest step.
People who own boats have a saying: Getting out of the marina is the hardest step. When your boat is in a marina, there is always one...
Brad
Mar 33 min read


Happy Independence Day, Grenada!
I returned to Grenada this week to oversee the final repairs. The list of items needing fixing was over 20, with five or six being...
Brad
Feb 32 min read


There are only a few….
People in someone's life who would rally for them without a question. Â Let me take you back to three and a half years ago. Â My brother...
Brad
Jan 102 min read


The facts, just the facts.
35 days. With leg three over and leg 4 looming, I thought it might be interesting to share some basic facts about the sail. REIMAGINED is...
Brad
Jan 72 min read


The loadstar.....
Grenada has been our leg three loadstar. The last day began about 85nm outside of Grenada. As we rounded Tobago, the northern island of...
Brad
Jan 52 min read


The anticipation of the end...
We are now within legit striking distance of the end of leg 3. By the time we round into the marina, we will have covered (to be...
Brad
Jan 32 min read


Alone in the universe …. With tuna
Early in the trip, I spoke about being on night watch without a moon. The way this trip unfolded, it began and will end with the new moon...
Brad
Jan 22 min read


A long time ago, it was in a galaxy far, far away…
A tropical depression is spinning in the North Atlantic Ocean. A few days ago, we graduated from the South Atlantic Ocean to the plain...
Brad
Dec 31, 20242 min read


Amazon delivery: birds on a wire
The last 24 hours have been interesting. After reaching Brazil’s mainland coast, we have been tracking the coast along the continental...
Brad
Dec 30, 20242 min read


Is the juice worth the…
Today, it rained. I know! All day, it was cloudy and rainy. I had this idea that this trip would be epic: sun, big blue skies, and killer...
Brad
Dec 30, 20242 min read


Brad
Dec 28, 20240 min read


The romance of it all. Remembering why you began
Sailing. We are now bombing towards the coast of Brazil—specifically a small town on the chart named - Enseada dos Patos. Unfortunately,...
Brad
Dec 27, 20242 min read


The night watch
We work in three-day rotations for watch. For two days in a row, you stand watch at night. An 11-2 or a 2-5. We are on our second night...
Brad
Dec 27, 20242 min read


At the edge of the world
Fernando. This might start to feel a little overdone - but it was epic It is so different from St Helena but is the same in many ways:...
Brad
Dec 25, 20241 min read


Dolphins jumping for the entrance
It is now hot. Like tropics hot. It happened quickly. The passage from St Helena to Fernando took approximately 236:01:08 hours. Although...
Brad
Dec 21, 20242 min read


I can see it in your eyes
Since leaving St Helena, we have been at sea for 170 hours. It is tough to wrap your mind around that amount of time. It’s a lot. We are...
Brad
Dec 18, 20241 min read
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